Adding everything to my Etsy search ad seems to have been more effective than limiting it to themed items. When my ad ran out yesterday morning, I'd had 4032 impressions in total. This led to 8 views, and one person favouriting the Victorian Lady steampunk pendant. Thats about a 0.2% click-through rate overall, although no one actually bought anything.
That means that during the portion of the week where I had everything up, I had a click-through rate of nearly 0.3%. So if I'd had everything up all week it could have led to maybe 12 views. Not a great investment at $0.36 a view, but worth bearing in mind next time I decide to advertise.
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